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	<title>Jason Lester Design @jrob_</title>
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	<link>http://blog.jrob.me</link>
	<description>Jason&#039;s blog about good design and life in general</description>
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		<title>Social Media: Snake Oil vs. Elbow Grease</title>
		<link>http://blog.jrob.me/?p=126</link>
		<comments>http://blog.jrob.me/?p=126#comments</comments>
		<pubDate>Tue, 03 Apr 2012 00:18:18 +0000</pubDate>
		<dc:creator>Jason Lester</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[friends]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.jrob.me/?p=126</guid>
		<description><![CDATA[This post may seem like a rant at times and well&#8230; it is. Let us begin with a very basic question; what is the most fundamental key to succeeding on social media outlets? It is being social. This answer applies to everyone and everything with an account on a social media network from casual users [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Klout is killing their own clout through poor practices</title>
		<link>http://blog.jrob.me/?p=123</link>
		<comments>http://blog.jrob.me/?p=123#comments</comments>
		<pubDate>Sat, 04 Feb 2012 16:41:38 +0000</pubDate>
		<dc:creator>Jason Lester</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Klout]]></category>

		<guid isPermaLink="false">http://blog.jrob.me/?p=123</guid>
		<description><![CDATA[Klout is a free online service that &#8220;measures influence across the social web.&#8221; You would think that when an entity decides to go live with this kind of service that they would have fundamental policies and practices in place. You know the kind of practices and policies to not only provide this service as consistently [...]]]></description>
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		<title>Weekly Article Roundup #1</title>
		<link>http://blog.jrob.me/?p=121</link>
		<comments>http://blog.jrob.me/?p=121#comments</comments>
		<pubDate>Sat, 28 Jan 2012 03:02:03 +0000</pubDate>
		<dc:creator>Jason Lester</dc:creator>
				<category><![CDATA[Weekly Roundup]]></category>

		<guid isPermaLink="false">http://blog.jrob.me/?p=121</guid>
		<description><![CDATA[The Weekly Article Roundup as it will be called is a selection of my favorite design, branding, and social media articles/blog posts of the past week.  I find the following articles to be both informational and inspiring to these fields and I hope you find them to be as well! How To Design a Non-Profit [...]]]></description>
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		<title>Back to the Blog</title>
		<link>http://blog.jrob.me/?p=118</link>
		<comments>http://blog.jrob.me/?p=118#comments</comments>
		<pubDate>Wed, 25 Jan 2012 00:07:06 +0000</pubDate>
		<dc:creator>Jason Lester</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[connecting]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://blog.jrob.me/?p=118</guid>
		<description><![CDATA[I decided to take a brief break from blogging a little while ago to catch up on quality time with my family, projects, to branch out even further into social media and to think of ideas to add a more predictable, stable and enjoyable format for the blog itself.  I have gone through a lot [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>&#8220;The Corporate Creative&#8221; Buy, Borrow or Bin it?</title>
		<link>http://blog.jrob.me/?p=100</link>
		<comments>http://blog.jrob.me/?p=100#comments</comments>
		<pubDate>Tue, 22 Nov 2011 23:49:38 +0000</pubDate>
		<dc:creator>Jason Lester</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.jrob.me/?p=100</guid>
		<description><![CDATA[&#8220;The Corporate Creative&#8221; By Andy Epstein is a handy how to for the creative that finds him or herself working as a designer in a corporate setting (not in a studio or creative business.)  What I really like about this book is that it doesn&#8217;t focus on one career level, a novice, journeyman or seasoned [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Protecting both Parties: Freelance Contracts</title>
		<link>http://blog.jrob.me/?p=96</link>
		<comments>http://blog.jrob.me/?p=96#comments</comments>
		<pubDate>Wed, 16 Nov 2011 00:25:55 +0000</pubDate>
		<dc:creator>Jason Lester</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[contract]]></category>
		<category><![CDATA[freelance]]></category>
		<category><![CDATA[legal]]></category>
		<category><![CDATA[proposal]]></category>

		<guid isPermaLink="false">http://blog.jrob.me/?p=96</guid>
		<description><![CDATA[A well written contract should be a fundamental part of any freelancer’s business model.  It does not matter if the work is for family, or a donation to a charitable organization, boundaries and responses to unforeseen circumstances need to be addressed.  Suppose you get hit by a garbage truck tomorrow, or suppose your client does.  [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>My Branding &#8211; Shamrock Analogy</title>
		<link>http://blog.jrob.me/?p=93</link>
		<comments>http://blog.jrob.me/?p=93#comments</comments>
		<pubDate>Sat, 22 Oct 2011 03:29:19 +0000</pubDate>
		<dc:creator>Jason Lester</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[analogy]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://blog.jrob.me/?p=93</guid>
		<description><![CDATA[A great &#8216;brand&#8217; does not just revolve around good visuals or targeted advertising alone.  A great brand and a successful branding campaign should help to illustrate three things; identity, personality and passion.  I visualize a successful branding campaign as a shamrock. In my visualization the three leaves are the identity, personality and passion.  Just like the leaves are the first thing [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Color Psychology for Branding and Design</title>
		<link>http://blog.jrob.me/?p=89</link>
		<comments>http://blog.jrob.me/?p=89#comments</comments>
		<pubDate>Sun, 04 Sep 2011 23:55:38 +0000</pubDate>
		<dc:creator>Jason Lester</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Color]]></category>
		<category><![CDATA[Color Psychology]]></category>

		<guid isPermaLink="false">http://blog.jrob.me/?p=89</guid>
		<description><![CDATA[A solid color palette is the backbone of a successful brand or design.  It is a fundamental that people do remember readily.  If you are establishing or revamping your brand and the designs that feed off of it, pay attention to your color usage.  On top of choosing a color scheme based on the guiding [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>My reflections on SharePoint Saturday The Conference</title>
		<link>http://blog.jrob.me/?p=86</link>
		<comments>http://blog.jrob.me/?p=86#comments</comments>
		<pubDate>Sun, 14 Aug 2011 17:02:55 +0000</pubDate>
		<dc:creator>Jason Lester</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[SharePoint]]></category>
		<category><![CDATA[SPSTC]]></category>
		<category><![CDATA[UI/UX]]></category>

		<guid isPermaLink="false">http://blog.jrob.me/?p=86</guid>
		<description><![CDATA[This past week I attended SharePoint Saturday &#8211; The Conference (SPSTC).   This was my first time attending a conference/convention of this type, and it was a great experience overall!  As a little background; I have, off and on for the last three years been doing branding design, and UI/UX design for Microsoft SharePoint.  Recently [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Department of Innovation needs to practice what they preach</title>
		<link>http://blog.jrob.me/?p=80</link>
		<comments>http://blog.jrob.me/?p=80#comments</comments>
		<pubDate>Mon, 08 Aug 2011 21:31:16 +0000</pubDate>
		<dc:creator>Jason Lester</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[logo]]></category>

		<guid isPermaLink="false">http://blog.jrob.me/?p=80</guid>
		<description><![CDATA[I was pointed to a blog today, put out by the Smithsonian that has me a little intrigued and concerned. The Smithsonian has launched a new program called the Department of Innovation. The aim of this group is to &#8220;&#8230;track all things innovative, not just in science and technology, but also in how we live, [...]]]></description>
		<wfw:commentRss>http://blog.jrob.me/?feed=rss2&#038;p=80</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If there was only an Easy Button for Business Blogging</title>
		<link>http://blog.jrob.me/?p=78</link>
		<comments>http://blog.jrob.me/?p=78#comments</comments>
		<pubDate>Tue, 26 Jul 2011 00:19:34 +0000</pubDate>
		<dc:creator>Jason Lester</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://blog.jrob.me/?p=78</guid>
		<description><![CDATA[Blogging is a great way for people to express themselves online, share their feelings and to write about and share their passions. Blogs can also be a powerful media for businesses and organizations as well. A business that blogs can be seen as a more personable company and if done properly can help a business [...]]]></description>
		<wfw:commentRss>http://blog.jrob.me/?feed=rss2&#038;p=78</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Android Backgrounds &#8211; What is the Right Size?</title>
		<link>http://blog.jrob.me/?p=67</link>
		<comments>http://blog.jrob.me/?p=67#comments</comments>
		<pubDate>Tue, 12 Jul 2011 00:30:20 +0000</pubDate>
		<dc:creator>Jason Lester</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[background]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[wallpaper]]></category>

		<guid isPermaLink="false">http://blog.jrob.me/?p=67</guid>
		<description><![CDATA[The short answer here is it depends on your Android device.  The rule of thumb here is to have your background be as tall as your device&#8217;s vertical resolution, and twice as wide as your devices horizontal resolution.  My HTC Evo 4G for example has a resolution of 800 x 480 pixels, thus my background [...]]]></description>
		<wfw:commentRss>http://blog.jrob.me/?feed=rss2&#038;p=67</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My Late Introduction</title>
		<link>http://blog.jrob.me/?p=63</link>
		<comments>http://blog.jrob.me/?p=63#comments</comments>
		<pubDate>Tue, 28 Jun 2011 00:32:58 +0000</pubDate>
		<dc:creator>Jason Lester</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[biography]]></category>
		<category><![CDATA[introduction]]></category>
		<category><![CDATA[JRob]]></category>

		<guid isPermaLink="false">http://blog.jrob.me/?p=63</guid>
		<description><![CDATA[This is a post that I should have written a while ago.  For the past month and a half I have been writing about typography, logo design, promoting yourself in print and marketing yourself in general.  In this time though I have not given many details as to who I am, why I am blogging, [...]]]></description>
		<wfw:commentRss>http://blog.jrob.me/?feed=rss2&#038;p=63</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using Print to Promote yourself and your Brand</title>
		<link>http://blog.jrob.me/?p=60</link>
		<comments>http://blog.jrob.me/?p=60#comments</comments>
		<pubDate>Sat, 18 Jun 2011 01:14:29 +0000</pubDate>
		<dc:creator>Jason Lester</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[print design]]></category>
		<category><![CDATA[promoting]]></category>

		<guid isPermaLink="false">http://blog.jrob.me/?p=60</guid>
		<description><![CDATA[Contrary to popular belief, not all business owners or people in general are online.  Access to high speed internet is still a rarity in some parts of the United States ( but its expansion is accelerating), but promoting yourself on ink and paper is still a great way to reach the broadest possible client base.  [...]]]></description>
		<wfw:commentRss>http://blog.jrob.me/?feed=rss2&#038;p=60</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Making of a Great Logo</title>
		<link>http://blog.jrob.me/?p=52</link>
		<comments>http://blog.jrob.me/?p=52#comments</comments>
		<pubDate>Fri, 10 Jun 2011 22:29:04 +0000</pubDate>
		<dc:creator>Jason Lester</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[logo]]></category>

		<guid isPermaLink="false">http://blog.jrob.me/?p=52</guid>
		<description><![CDATA[An effective yet good looking logo can be a challenge to some.  Creating a logo is probably the most important step in branding yourself, your business or organization as this basic item is used almost everywhere you make, publish or broadcast yourself.  I have found that applying the five principles of versatility, appropriateness, stability, timelessness [...]]]></description>
		<wfw:commentRss>http://blog.jrob.me/?feed=rss2&#038;p=52</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are the days of the Resume over?  I wouldn&#8217;t say goodbye yet.</title>
		<link>http://blog.jrob.me/?p=48</link>
		<comments>http://blog.jrob.me/?p=48#comments</comments>
		<pubDate>Fri, 03 Jun 2011 01:04:54 +0000</pubDate>
		<dc:creator>Jason Lester</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[biography]]></category>
		<category><![CDATA[freelancing]]></category>
		<category><![CDATA[personal marketing]]></category>
		<category><![CDATA[resume]]></category>

		<guid isPermaLink="false">http://blog.jrob.me/?p=48</guid>
		<description><![CDATA[I read a very interesting article today called &#8220;The Resume Is Dead, The Bio Is King&#8221; on behance.com. Please feel free to read it here. In this article Michael Margolis makes a great point for having a personal, professional, yet brief biography that showcases who you are, what you do and what you believe (mine [...]]]></description>
		<wfw:commentRss>http://blog.jrob.me/?feed=rss2&#038;p=48</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My Manifesto:  On Creativity, Good Information Design and Life.</title>
		<link>http://blog.jrob.me/?p=42</link>
		<comments>http://blog.jrob.me/?p=42#comments</comments>
		<pubDate>Fri, 27 May 2011 22:17:55 +0000</pubDate>
		<dc:creator>Jason Lester</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[free writing]]></category>
		<category><![CDATA[information design]]></category>
		<category><![CDATA[JRob]]></category>
		<category><![CDATA[manifesto]]></category>

		<guid isPermaLink="false">http://blog.jrob.me/?p=42</guid>
		<description><![CDATA[In a little side story, I have been working since I was in high school.  It was  only in the middle of my enlistment in the Marine Corps that I really found my passion in design, first for the web, then for graphics, print and multimedia.  I have enjoyed every moment so far of doing [...]]]></description>
		<wfw:commentRss>http://blog.jrob.me/?feed=rss2&#038;p=42</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Good Typography in Web Site Design. What it is and Why it Matters</title>
		<link>http://blog.jrob.me/?p=32</link>
		<comments>http://blog.jrob.me/?p=32#comments</comments>
		<pubDate>Sun, 22 May 2011 15:54:20 +0000</pubDate>
		<dc:creator>Jason Lester</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[fonts]]></category>
		<category><![CDATA[JRob]]></category>
		<category><![CDATA[typography]]></category>
		<category><![CDATA[web site]]></category>

		<guid isPermaLink="false">http://blog.jrob.me/?p=32</guid>
		<description><![CDATA[A great website has many things that make it good, from a well thought out color theme, to attractive yet informative graphics and media.  Probably one of the most important aspects though is good typography.  If you have a website, chances are there is something you want someone to know and if they have a [...]]]></description>
		<wfw:commentRss>http://blog.jrob.me/?feed=rss2&#038;p=32</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>What hath God Wrought</title>
		<link>http://blog.jrob.me/?p=26</link>
		<comments>http://blog.jrob.me/?p=26#comments</comments>
		<pubDate>Fri, 20 May 2011 00:31:42 +0000</pubDate>
		<dc:creator>Jason Lester</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[JRob]]></category>

		<guid isPermaLink="false">http://blog.jrob.me/?p=26</guid>
		<description><![CDATA[Samuel Morse used the phrase that is the title of this first post to officially open the Baltimore-Washington Telegraph Line.  This first message may seem like a random phrase, but when you think of how the telegraph system created and caused a movement in rapid long distance communication, this phrase seems oddly prophetic, asking in [...]]]></description>
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